https://www.carolinamunoz.work/work daily 1.0 2026-03-10 https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565661546921-Q9Q3EBFXE5WS5MJI0K56/TradeFair.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565662309277-8L87W84MQ6TQCHIW6LZX/A%2BPet+Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565727933444-860JEC63IV4SBOJXUPP8/Tiny+Garden+Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567467543440-82TEJP56O85Q4AHPPXCD/Trivia-Mock-up_cover-07-07.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567540523742-SGS7BGFUT79WZT6HLRA0/cover03-03-03.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567547390057-ENN86S8FNSDN7ATLIT9K/IMG_2016+2.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567549565037-90958V05EKDR4CUG9WFR/COVER-03-03-03.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567560675639-HUOAJHUOR7FZ8BY7ZYMK/cover-03-02.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567650410027-19RZX9O1SO7IFUY3A5WK/SocialMedia-01.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567713329657-M2HPRL2CNJ3IFHWTSYXU/cover.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581042263282-N9OHWUZSW1B1PUUZ3WQT/Cover.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584576460345-BIPQTO09RGE2YAEDSR1U/portada2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618538041349-CY0V1LKIFD7DVS0WO5MI/CoverImage_1+copy.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1651588945685-S170JEK91F162JYQTG5B/Cover.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1651685404198-O22WD0W53GGH8TNHTY1Y/Cover.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1651764431934-MOM0QEYJCMOY3NB6BXVU/Cover2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729899736371-43FB6ZCA8775FEZKF753/Cover+Inside.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1742571607309-SROB5OM65MKRA9E0ETW3/Nora+2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/b4a6f8ca-d5a4-4d81-b5ba-579c749784c6/Cover.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565727897645-OBCWCMXV3XN8Y7WYELA1/Tiny+Garden+Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565742227947-7WEKSKR8E8SIX695OCK3/Summary.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview Plants are always a good idea, but many of us don’t have enough space or knowledge. “Tiny Garden” is an e-commerce desktop responsive website used to make your space more beautiful, grow your own food or create a more eco-friendly domicile. “Tiny Garden” finds the best plants that fit in coziest of homes. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566485645915-PIO9PXVCFP1WHCS9W6JP/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565748640626-HFIB6RVZUYZY2US50YN7/framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565742371400-IZXB5I35EZDGOCLGGFIO/Competitive+Audit2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Audit +25 website researches https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565755896924-29T17KAY9HN2VZEF1YR4/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565751639047-ZEZC9NNQW9J2ZO8XTCVL/Education.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Learning Based on our survey a significant portion of our respondents lacked proper plant care knowledge. - Educational Modules - Inspiring Photography - Feeling of DIY - Social Media Feed - Use of graphic elements https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565752845063-D6KRZDGPCEL4J9Z07DOS/E-commerce.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - E-commerce We created a commerce centered website for user to purchase listed products. Using different elements. Such as, modules, shop icons, filters, product description page (PDP). - List of product Modules - Product heros - Clean look and beauty images on modules - Filters https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565753637102-C2I8YSYKFMWLP0CAK0MT/plant+care.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Plant Care A purchase is more successful if users look at the plant care page; it educates before they buy a plant, and continues after their purchase. - Modern blog pages - Use of graphic elements - Plant care inspiration with photography https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566316484956-3E4RZB6MJH06WPFTQ8WO/Social+Listening.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Social Listening Used to find out what the people are saying and which data can be use to validate the project. - Home gardening is trending among Millennials without outdoor space. - Many think they are going to kill their plants. - Millennials are buying indoor plants instead of houses. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565814955202-J0NE0TAQ49BWPR2HFHDK/Survey.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Google form Survey: 85 Responses While analyzing our survey results, we discovered key information that helped us define user needs and expectations; clarifying our potential user personas, which will guide us towards in the early design stage. Google surveys allow us to find our users pain points, and age range, which validate the project. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566316636594-T089WRHWNIZ2GFEAK5J8/Survey+Results_1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566224653436-40JME4VAH1L03H32QTXD/Persona_wireframes.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565843107529-JFVUZ72IWBXIL5STXI6N/UserJourney.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Takeaways - Most companies sell plants but they don’t educate. In our User Journey we found out we want that you can learn first before the final shop. - Also, a tool that guide the consumer to create a beautiful space for their plants. Something to feel proud of. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565893334599-9BH60HGKX7A0E4X89G7B/User+Journey_1.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566325807675-E1ZC8525HLQCAVPG83U8/Quote.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565886629653-P9Z4OTE09YJZHY34TMOJ/KPI%27s.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565884383329-TGR4C7Y4QOFF6BWR1ETE/MVP+Session1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - MVP Session + Feature Prioritization Using post-it notes, the team of developers determined the level of effort to make each feature. This way the team can conciliate and prioritize features for each of the project’s sprints. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565890878199-JLAEFH1NBH00OK57MYP4/Sitemap.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Sitemap A sitemap structures and clarifies the different features and content chosen during the MVP session. Those become the pages and sections in the website, this way we make sure every part of our website is reinforcing our strategy goals. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565908020935-LD2DXWLHR022VUFYSQGD/Sketches+final.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566183385884-9BO8TR2TF0XEA10TRNWR/image.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - “Sketching first instead of digitizing ideas, will save money and time” -Lean UX https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566443021576-LG4ZRR9SRPDGN09DQYEU/Configurator+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565982999349-LPQASZVR1NHT68LO386G/Wires_zoomin1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566415046119-BEP6P4MF3IRUZELTC0DA/Wires1+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566419371092-9ZO7B9U5T4477AY0472B/GIF_Iterations1.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565966184766-CXNB1E2LCKK3H6UAFMQN/Pic+1.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565966214534-HOJO202HMTZYE1IV8N3H/Testing-Wires-Timelapse.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565966216202-0GWJ61P6WIMWYIGZSO44/Pic+2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566067717874-90PKUBYE9KIS7H57N9QP/Testing2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565991858383-XJC5K9N6ZVQVCXAEABOE/Tiny+Garden_2_Deck.001.jpeg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Moodboards I really took the time on getting inspiration before thinking of how the site is going to look like. Mood-boards help me find something that is stylish and conveys the right tone, ( colors, different kind of fonts and image styles). Colors can convey emotion, conjure thoughts, and stimulate the primal senses of our site. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1565993993196-HX5LDZNA844K147ZKKQ7/Landing-Exercise-3.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566059130634-2V18X1RBICJEKX77C7DH/final+design+choose.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566326077814-1B1OECYOALJJLMIJJ9NT/Process+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566066697144-4I7YGO76HFQN1ZKIR7IF/Process+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566098802308-Y6XIZPAL5483EL5PSLCA/design+system.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566164867358-XUB8SCT43QANCTFG6CD8/PDP.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Add to Cart Flow Users can add items to cart from home page directly or from the PDP https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566164924631-N08J79Q7Z81SA4IX8AV7/SHOP.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Shop Flow Users can find shop page from Global Nav and make transactions from there https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566165012756-6EOFUHQ9BJTJOMQIHY1U/care.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Educational / Care Flow Users can find Care page from Global Nav, where they can find articles and plant doctor cards. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566165112273-PUHWOI5JF073JSD60Q0Q/chekout.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Checkout Flow Users can check out from Global Nav or from the PDP https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566168372690-5V5B3TUMBAAK4IE0H8GC/Home_GlobalNav_Animation.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566168549025-B61WJZFTHJEDKT8PWRYW/IXD-Care-Page-2.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566168425112-FHJHR9HH4H6LRK90W1TF/Added_toCart.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566168603536-CVNIHEWT9GU6QTQ3PSXA/tiny-garden-how-it-works.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566168753363-BZQGTOMSACGVJUPR3E9G/checkout.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566261413766-TL0L8898UOVBHVBRWNWR/Files_handoff.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Hand-off / Folders Documented links for developers to find all the assets of the project https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566396002608-ZHJ3XLLF5APMU5OPN57L/Developers+web.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566345379576-C3CNQ7KM9LQ7TGSPOU49/TradeFair+Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566345893666-87ZRZJT6ULX2SL3ID229/image-asset.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview Fair trade it’s an e-commerce mobile website, for people interested in ethically social products and also that want to support indigenous communities around the world, purchasing handmade and unique products. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566346014277-5YAR3JAI4RB2RWG5YWTW/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566346571599-7GAE9RIO7W362PG1H4UI/Framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566348679364-TCUHA8HD4CNWCG6DHX6Q/Competitive+Audit.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Audit +25 Website Researches https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566347777347-UJ2LWII4TAH1V5Q0XS92/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566350628883-HB0AT1MYQCDWO4V129TS/Education.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Education Educating people about the content of the website, also explaining the value of getting Fair Trade products. - Use of graphic elements - images that tell a story - Good way to show relevant information (Origin of the products) - How the product works and what the story behind it https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566348465988-JTV5TFB10TWBNEN59U38/image-asset.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Navigation - Vertical hamburger menu - Menu shows products in each button of the global nav - Full screen takeover, easy to navigate Global nav works as a dropdown https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566350608394-0MSJ3AR3QIR0FIFRGX6Y/Check+out.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Cart & Check out - Modern design - Visible add to cart icon or button - Beauty product photography - Luke W, best form practices (Left align) https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566351838720-KHJLU0R5WW1CR5FQVQFH/Social+Listening.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Social Listening Used to find out what the people are saying and which data can be use to validate the project. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566353999287-AI1O5TWOD4QBBTCGC5E3/Survey.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Survey: 75 Responses While analyzing our survey results, we discovered key information that helped us define user needs and expectations; clarifying our potential user personas, which will guide us towards in the early design stage. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566354867043-AY64GCHTBCEWMTR7GOMG/Survey+Results.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566398943499-Z1A8HJCZES8S7Z0VTE5H/Persona_Wireframes.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566399303558-AAN0OHE8MXJ8F8QP4T7C/Fairtrade_Sitemap.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Sitemap A sitemap structures and clarifies the different features and content. Those become the pages and sections in the website, this way we make sure every part of our website is reinforcing our strategy goals. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566401121081-IA5FMC442YYH0KT0OXVD/Sketches+final.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566420197885-0MUBMQS2UCA8LCOPLKIQ/Home+Wireframes1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566420210717-W6SGOUYXY1B91B1GDJ52/PDP.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566420425959-CG8IAVTQJ1LSLUZTT2XA/shop.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566433924393-T3B97KG8ODBIJWMUN0NB/Checkout.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566486075892-OM91BKCJNJR3IKDUKKUX/Wires+explanation.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566486164108-KHEGWHV44T5RBKNYV0GV/Wires+explanation+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566489112854-KDKVAUPDWEOCO9KUV9N7/Testing+1.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566489525992-S8YSGRB4452KED0BFW7G/IMG_9269.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566489934827-7704LZGKK761BF2IYF7H/IMG_9425.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566489946237-GLZMGF6YA5B2XYTU76D6/IMG_9399+%281%29.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566843849420-120H2RQDUOY3XZ61N54O/image-asset.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566844053791-4KJYUHSDX88XQZ6KY5XK/Moodboards.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Moodboards I really took the time on getting inspiration before thinking of how the site is going to look like. Mood-boards help me find something that is stylish and conveys the right tone, ( colors, different kind of fonts and image styles). Colors can convey emotion, conjure thoughts, and stimulate the primal senses of our site. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566845656219-J5OWSN0BZK7TJJSZ59RT/Mockups.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566847543599-XVCN13XHF7N45FL3HKE1/Prototype_1.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566847766951-6UKZ2LP5FT6X7U6HYVFM/process1.001.jpeg.001.jpeg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566848864875-KCYPLGCTHCMP9P67LTMP/Brief2_FairTrade_071619.001.jpeg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566848897585-VFOV0YV9FJADPDA4DY3M/process1.001.jpeg.002.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566852592703-N0CSA4RKXL9S2W4VOIN6/checkuott.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566852596822-3X6AHWWA7P9BLCBUNTY5/check+out.001.jpeg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566853143099-5FUZC0UWRJ3XQVUYYER2/Design+System.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Design System The goal of a design system is to help the development teams achieve higher efficiency and consistency when building digital products. It includes everything from typography and colors to layouts and code rules. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566853786235-KQVGO8RZSJKT6V2T39A8/User+Flows.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566853806061-WWKC4W6U5UB16T6YVRAL/User+Flows+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566853831222-BCAJYC6II32Z4HLDLC0I/User+Flows+Copy+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566854171965-SX7ZLRE54MS7UVJK6OTB/A%2BPet+Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566939356965-V1VSKUHHJV0R8N2F07H1/Overview.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview A-pet is intended to increase pet adoption, while decreasing the amount of dogs returned to shelters. Also, promote the health of the world's dog population. The Marketing Landing Page, intends to collect users information or interest. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566854645012-5TB0TIDEP9DBI60OH08H/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566939377805-K6QYTLIZF20D51DX0HDR/Framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566947997982-K019NET3AFEBOZO3HC0P/Competitive+Audit.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Audit +25 Website Researches https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566948043101-HI13A4CJKGDKFHCTUT6I/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566940579946-HZOOHA13DZLG0A9JJPQZ/Engagement.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Engagement - Modern solution and ways to show progress bar - Use of iconography and graphic elements - Use of transitions in progress bar and clean design https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566940648890-WZKCBT5JDOO2V7XGHMH5/Education.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Education Learning experience through the LP (relevant information about the adoption program) - Different ways to show testimonials module - Use of graphic elements - Hoover states and sliders in testimonials module https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566940691070-EYGE9TPGEJ4GJGOPKJZD/Education.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Conversational UI - Quiz to determine whether or not potential dog owners are suitable - The page is laid out in sections, guiding the user to select the answer according to context of the question - Use of graphic elements - Clean and modern ways to show multiple selective questions https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566949655208-7BMQZED3FIA8RHP8ETL8/Social+Listening.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566950012504-T3Q0QZNTSQZ52JBCS5X4/Social+Listeningg1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566950483050-12RZHEQSIEYSKTDN13TZ/Flow+chart_A_Pet.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Flowchart This diagram helps to define the different flows or actions that the users does step by step in the quiz, and shows ways of how the system could react. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566951484725-DOYWNG3CSHPSPM884PRD/UX+Strategy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566952405922-ENDEB8XJ8RGMGWIN4FH2/Sketches.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566955632394-ZZS21RGJ1CQ4ERYWUIUJ/Wireframes.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566957430407-3IAAITXYI90LEGJ9SD1S/Wires+explanation.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567462132665-SAOJUHZ27Z0N32SVEOUW/Testing+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567462556904-5NM7RFZN0CXJO7VK3XMU/Testing+2.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567463406533-CBEM4KYYDDTLS5BOCNEH/IXD+Animations.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Results Page - Sticky form https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567463470393-O1AH0PWGBNTCFBFTU9UC/IXD+Animations+2.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Home page & Quiz https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567464656481-WEQZX9PX7RL8GNAQPF2E/Annotations.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Annotations Wireframe annotations are important because they give clients and web developers clear explanations to the design decisions. Every detail based on what the user does and the system reacts it’s been shown in the annotations. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1566960551591-7T7MUYODVWPHQHHGW1YL/final+mock+up.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567467652900-6VUB93OZZJXK522ZV0H2/Trivia-Mock-up_cover-07.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567537461784-LWKLHJALNLDH9RFRXTJ3/Overview.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview Web Microsite, that engage LATAM Airlines travel agents in a different way. Creating a trivia contest using South America and LATAM information/data, to know how much they know about the continent destinations and the airline. Each participant will receive an email back announcing the correct answer and including more additional information. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567470777328-RYEE3ENWXZIZERUHIDJC/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567474125453-8V7QTK0KXCP1HJ2NZWLK/framework1-11-09.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Guides the design to create user oriented solutions to a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567471948380-ORB4TYRRD7WU44KD3DTX/SKETCHES-10.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567536626999-W3XYSXAW7UXKWXZDS0LG/Moodboards-11.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Moodboards I really took the time on getting inspiration before thinking of how the site is going to look like. Mood-boards help me find something that is stylish and conveys the right tone for the brand (colors, and image styles, iconography). The brand guides are really important for the client, the design needs to follow them in order to keep the design on brand. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567473411367-UAWWWDTTMSOVV2R3HW3X/framework-09-05.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Home Page - Clear CTA to start the Trivia - Form to gather email from users https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567473590455-9Y47NC1PBG4Y8HTSV0XG/framework-09-08.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Trivia Questions - Progress bar indicator - Secondary button to go to next question after selection https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567538329907-TNBKXRAVLYN8EHVZ0QKK/designs.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567469080925-T8YNJL80F8YN03F0L6L8/Trivia-Mock-up3-06.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567608574574-EWE2VET69X7DG42KLXB8/desktop11-04.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567611857398-4YO0F9C3UMRWW5S1JWPA/Overview.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview A responsive website or sales tool for the Travel Agents to understand more about the Corporate program, it’s benefits, travelers and travel professionals to sell a better experience and destinations. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567709845633-XCINC3ZHU4XJU3BUAH1A/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567611178866-HMRMZRGMUXW2U7XK9WYI/framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567608680185-Y63GNM7UIBVXP6G2EZYG/LAT_Sitemap.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Sitemap A sitemap structures and clarifies the different features and content. Those become the pages and sections in the website, this way we make sure every part of our website is reinforcing our strategy goals. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567630772427-4LIBEVC7F7J7659N7DQS/sketches.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567633143280-Z7GTAGOMDRHH24KNWUFN/Wireframes.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567638831616-UQG3F319O4T69RM9CLNS/mockups-05.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567707069991-FEAGRGXCQPQWZ8MO958E/Hi+fi+mockups.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567561501982-K6OW9Y1FIRC8BTJXGS9B/mobilee1-02.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567707792744-6ICT3VGD7WP12IHROT56/mockup_1.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Home Page - Parallax effect - Carousel - Data information transitions https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567708779207-O67ANNG0RIETDOV8JSR7/animation2.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567709377749-PG4QD715Q27VLO0S9BTO/animation3.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567710746804-7X0AYNFIC4ZPM0LPVGGJ/annotations.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Annotations Wireframe annotations are important because they give clients and web developers clear explanations to the design decisions. Every detail based on what the user does and the system reacts it’s been shown in the annotations. - Annotations in collaboration with the other UX Designer in the team. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567547623634-0BYXKI3JN8UUQ2X5E554/Untitled_Artwork+2.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567547651169-LOS4OZHO96K4VC4H6SFU/IMG_2016+2.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567548762110-4YOMOOMNNXNCG4ZAMBH7/LAT_Mockuo_Microsite-06.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567548766531-DAH6R50LLYO8N5VXA0UG/LAT_Mockuo_Microsite-07.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567547705768-34EH74H6MCKCMU9Y2RXI/Abuela.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567547729785-IZXPWXW5U6JV6UFGMG8T/Luciano.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567551755408-RH60U9ODRFF7A63XIUCU/NCL_Checkin_Mockup-03.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567559733245-RNWWU0ZVB5XC2Y91KC0C/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567558161892-LKCF26SAX9HNMYEI678U/sketchhhh-04.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567558280759-OCZQ6VPG2T0UUZBRJY52/NCL_Checkin_Mockup-01.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences Option 1 https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567550583235-OCH24GNAFBYP2FLIOZAN/NCL_Checkin_Mockup-02.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences Option 2 https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567560442478-0MIY69LAFCEA6ZZZVYRD/O%27Neill_Mock-up_Portfolio1-01.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651061137-2IFJ8V65UBUSBF8UGVFV/LEM_facebook_Eatgood.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651126557-VQSABLWIFY7I6J3E696C/LEM_facebook_VeganOptions.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651105454-NUH9R4CNLB54KWAR3Z8R/LEM_facebook_Mother%27sDay.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651147362-GR5INAW0TPL1ILGBKPYQ/LEM_facebook_WhicOneisFavorite.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651175234-5F2KHZAPBCYOTATBXXAC/LEM_facebook_Brunch.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567651231116-WQNSIGH5G1AMZ7FGWJLY/Sweet%21.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567712733174-ZX9I9Z2LB8LQV9X6A0T9/mockup-01-01.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1567713154878-8RC99QWA43CM14QVZ6DP/image-asset.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Sketches A pencil and a piece of paper inspires my creativity. I can be fast and loose with my ideas. During this process we focus on creating new ideas or approaches for the infographic. Ideas to talk about with the team. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581042445404-5EHN32EB4OZ09V75XBYA/Cover_2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581043832156-WJB5G7U3NTII9CE67EV1/Overview.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview FAJ.com it’s a digital tool that accelerates the hiring processes and increases the efficiency of recruitment for employers in the Trucking industry. The goal is to improve the existing site focusing the attention in giving user oriented solutions and get the most qualified applicants for the jobs. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581044215299-0BSQW2B8YLC1BOIQA0O8/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581044632396-5VU51OZKZ0B73MGX5PKX/Framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581121253733-BGI1FK7305J82V6PGQI2/UX+Audit-1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581121056816-GVGYLESEP2PNHAZXOM4D/UX+Audit+_2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581121068267-4LQZJBDZVDLNAKT084JT/UX+Audit+_2+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581121078100-LXFNVPY8KXIE3A80Z9SA/UX+Audit+_2+Copy+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581121436962-Z536M8K77FG4IGLC887Y/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Audit + 40 Inspiration sites https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581130597384-5S4LLR17XYQXLGE62UNL/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581122492658-KSWGDFFPPYI4EKVW32II/Education.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Learning Based on the feedback from the Marketing team, surveys responded by our two different users and the internal learning about the product and client; some sites gave inspiration in: - Breaking the hero image in two parts, to separate the two different users: Recruiters and Applicants, but giving more focus in the main user: Applicants - Learning about successful stories: Testimonials - A short compilation of main companies https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581129855108-BXWGD82ORT7LMRVD8I29/Filters.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Filters: Improve Job Search In the old site, the process of finding a job for applicants was challenging, it left out a lot of variants that were important for them and also for our Second user: Recruiters, which needs to review his job post applications. - Different current Job recruiter site filters - Out of category e-commerce sites https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581129882445-6D6RKNI0UG06CUH2FV3A/Filters+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Conversions: Apply Process In the Apply process, users needed to fill out a form in order to get that conversion for the clients: Recruiters; but mainly to be contacted and placed in a job. The old site had an extra step where users were abandoning the site thinking that the apply process was done. So we were losing potential applicants. - Using different elements such as information of the applicant next to the apply form, main CTA’s, better hierarchy for the content and layouts, helped to improve the current site. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581179420983-QK8O0USI7QYX6FYUY32G/Survey+Results.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581179663432-4WX7DEEGR7DFEKXNPMUP/Social+Listening.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581182174889-8XU4WUFFQW4TSYAY64J7/Persona_Wireframes.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581181089616-566KGG317C16098V6ODA/Sitemap.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581183783430-5TP38B6KAIMYMSJOZKCX/Sketches+final.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581264918575-VMNNT5RF6TCB6WQ6U8KN/Wires.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581264931902-BQ5UF8QWXFLF9X5MVUJM/Wires+_2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581264939223-2C7EVHHKHU39BAB0W709/Wires+_2+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581264946544-NQ3KYD1ATR58VVMIE94C/Wires+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581267881268-ONKNNOQ3K3TNZXACLIQQ/Wires+_details1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581267908220-MQX7OTLTPRAA44XQFQJV/Wires+_details1+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581272544617-FQ4Y7DIQP650ASHC3VKH/IMG_7814.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581272638599-S6A84LKUK2R0XMAT73LW/IMG_7807.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581272586132-ZMECEPACOX3ULAJ26DIZ/IMG_7805.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581276701463-9HG32A3SQXAZTW65HUH9/Testing.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581277404316-BVVVNR9O7S3Y9I5FE93M/Moodboard.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences I really took the time on getting inspiration before thinking of how the site is going to look like. Mood-boards help me find something that is stylish and conveys the right tone, ( colors, different kind of fonts and image styles). Colors can convey emotion, conjure thoughts, and stimulate the primal senses of our site. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581280383838-OILMS1ZORIITCJUX1YBB/GIF_2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581280617933-ITIB7ONQL7B1SJEVT360/GIF_1.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581286130006-L54SFI6BETRIY370NLIE/Mockups.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581286804213-FQU8V77UGI2HDAAXC8I9/Design+System+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581287417130-R5W1FSFI5LR9W3BW7KWY/Design+System_2.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581288660052-DH2S1FD1LN13DLNWR3GL/FATJ_Website_IXD+Animations.gif I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - IXD Animations Micro-interactions are events which have one task, delight the user, and create a moment that is engaging and welcoming. I use Keynote, also it’s a great help for developers so they understand how it works. -As you scroll down, the global Nav becomes solid, so users don’t miss the main action which is “Find Jobs” https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1581289516910-ILELKKFWODI7IZDHKGSA/Handoff.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Hand-off Files Google Drive it’s a great platform to store all the files and documents developers would need to find all the assets and bring the mock-ups to live. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584582151747-E9XGZQMNC3KOOMB41BJ8/Hero.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584576616413-9DT3W6SX7O34DW3WZJ91/Overview.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview FATJ Client Portal it’s a digital tool that improves the way job recruiters can manage and have all the information about their potential job applicants in one place. The goal is to increase the current user experience for the different users and create better collaboration and communication between them (Job recruiters & Internal Client Engagement Team) https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584577728788-E8O2T8GSWZQPMZGT724K/Tools+used.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584577775403-F2TQR3C7CH0N78UARKB8/Framework.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Framework Facilitates data gathering, and guides us to user oriented solutions to create a product that solves a problem and brings satisfaction to the user. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584577894156-8SXDNPLF8CNMRY3WT8UD/UX+Audit.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584578032535-L3UE2HLR5UXPB1PLYZR7/audit+2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Suggestions • A more readable visual representation of the table. • The engagement team would help define the most important information on the table, more readable for users (simplified version), will help the mobile users as well. - Download Excel table it’s a must for Client Engagement users, for their data usage. • Clickable Phone number, right now it’s just text - Hide or show the columns the user needs. • Better CTA’s and buttons to prioritize main tasks for users. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584578749745-5U4S8AP6A9RWKG080MJK/Audit+3.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Suggestions SETTINGS / PROFILE: • This section could be called “Profile” since you can edit your user information here, the gears icon it’s confusing. • Improve form best practices, so users can create new passwords and edit profile info easier. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584580267841-U245OG0C358YGBCYI9YF/Competitive+Audit.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Audit https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584580649293-XTLEQPMWH83NMTKYB2SO/Heuristics.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584583487354-5GQ5CKA7MMPW0K6HXK3M/Heuristic+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584583497614-XSBYSR2TXV8AYNLU8QM8/Heuristic+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584584612171-SHU0EN3HVZDT2OA2WCC1/UX+Audit+Copy.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences • There’s a need for a tool that improves the client-facing communication in one Portal. • Recruiters need a tool that increases the tracking hiring process, collecting all the data, and that classifies the information in a productive way https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584584673443-27SQ6VO69PB8UALR7I53/Social+Listening.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - SMS Functionality • There’s a need for a functionality that improves communication between recruiters and applicants, improving hiring process and getting more qualified applicants. • Notify candidates of new jobs, send interview directions. 97.5% SMS messages are read within 5 seconds, improving communication https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584838376636-X4TAZPZCZAGE2012FJWG/KPI%27s.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584585575260-72YDY5P3N9EQMTIYB176/FATJ_ClientPortal_Sitemap.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584586302493-TU1D4A6ANJ739VD8BD6B/Sketch+ideas.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584667174417-68124SSFHQC5VELN7T5O/Dashboard.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584667217806-5YBJ2HTOJJJKL1QBR9BQ/Details.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584672365358-A45C0S16WGWEJE3AD9IL/Wires1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584672713106-3GO427A5TFKMFL6GFJFL/IMG_3990+2.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584672744414-7ZFYNB3XYLKSP2NKVYVM/IMG_5251+2.JPG I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584673093766-O2EJ2G70QSSK2MMICX5D/image.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584835448564-XUZD4DUQCFXD1IT1NKX5/Test+Feedback+Copy.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584835493372-Z8K1VRNPHZ6BJW7M5B5B/Test+Feedback.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584837607663-563XZE5UAT8N84G1S47Y/Hi+fi.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584839067090-2SWHR7JLUST8L1R24C2V/Design+System+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584839244594-1XZWGT2VTCITJW1SN4CZ/Design+System.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1584839613775-CA256EA6K9A9YLX7MH7L/Hand+off.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Hand off Files Google Drive it’s a great platform to store all the files and documents developers would need to find all the assets and bring the mock-ups to live. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618537977786-VCE6FGVIRT8WVZOFMCS6/CoverImage_1+copy.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618541937167-HR2RMNJ5PHGAYWXXZSUN/overview.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Overview Health Karma™ was created to help users navigate healthcare options, whether they are insured or uninsured, so they can make simpler, smarter healthcare decisions. Providing a digital tool for users we can help them to understand their insurance, find providers close to their locations, save money in prescriptions and more. Building in one place a better healthcare experience for everyone. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618541991698-XYUEZEYK6JUTL2GIG52J/Tools%2Bused.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618542939567-9MO7E1O4AAX1TWM9EEDK/Screen+Shot+2021-04-15+at+11.15.01+PM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Collaborative Ideation Sessions To understand user’s behavior and create a better experience for the platform, regularly the team meets to bring new ideas, features, or insights that may help the user to understand the healthcare system in a better way. These ideas are taken into consideration so later on, we can use them as possible features to test with real users and find out which are the most valuable for the user and this way implement them in the platform. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618544228767-4UUO5J9L40R4ME1TR4WX/Competitive+Audit+Copy+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618544949922-MMSZMTO535XPFJTYPE0C/user+jourey.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Planning Sessions Agile Sprints: User Flows As the project evolves, it’s important to make decisions that will be reflected in the platform as new features. The team meets (Dev leaders, UX team, Healthcare experts, project management) to decide on the best user flow for the user. Always taking into consideration the problem statement we are trying to solve, the user personas, different paths, and cases that the user may encounter while interacting. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618546342714-IKB15K4PBQ3RWYUBOJFK/Sketching+session.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618624606366-AATF0T1KZ0DCU6I4MO1W/Iteration+1+-+Testing+New+Colors.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618624634744-AA0ZK43ZRAFSBI0YQ7GI/Iteration+2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618624652694-PXPVDK0ET1APV9LE4SM5/HKC+-+Selected+Color+Palette.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1627008698023-91UCQAKU0Z2QKFUP0SJU/Dash.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1627009777375-DM0OSGMBQ0Q4Q3CK0P0L/dashboard+states.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618629648390-CPCNCJORCEZVS8LWYIPI/Other+screens_1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618627976639-T1JBN743U6CGQH3Y9BSL/Design+system.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1618629554458-RQNYJUU7V9O4TZAD3CSQ/Hand+off.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Hand-off The goal: provide accurate access to inspect mode, images, font details, icons, etc to the development team. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/15cf17c5-82b3-4ad5-b2a5-f78cc3cc60b7/Cover.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/44422212-bb11-41d8-b2ef-9d5f475500c1/Tablet_Virgin.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Challenge The different crew Apps were designed with an initial hypothesis of expected human behavior. Given changes in customer expectations of digital experiences, it's essential to re-evaluate the design interactions and assumptions to optimize the product's user experience. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/e94a6598-cf39-4397-b812-a694dcbb090e/Screen+Shot+2022-05-03+at+10.16.59+AM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Solution The team and I got aboard the “Scarlet Lady” ship to do user testing on the different platforms with the ship crew. But previous to that, we created a schedule and set a test plan. Our goal was to get as much feedback as we could in two days to, later on, bring new insights and improve the housekeeping management, restaurant host station, support queue station, and sailor services app. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/4ef9e7b6-87e1-4f6d-99d2-eb19364007d0/Screen+Shot+2022-05-03+at+12.27.51+PM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Observation and User Testing Interviews While the team observed and interviewed the different crew members at the stations, notes with feedback and video recordings of the crew members using the app were taken to keep track of the challenges and findings users presented. That helped to pay attention to essential details that needed improvement. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/fef3ea62-73f5-4312-b2f3-1c7cbb54c953/VV-usertesting+%283%29.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/96c6653d-75f4-4d71-a800-3e3bd1c07ff5/User+Testing.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Table Management Crew members (Hosts) would like the following features prioritized: First, see the total number of guests served since they need to report this number to managers during the shift. Add new guests to a current reservation without canceling the previous one. Check if a guest has a reservation in another restaurant simultaneously. Send reminder notifications to all upcoming guests, not only to the main person listed on the reservation, to avoid being late or acknowledging cancellations in advance. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/70fda0e8-6d67-4606-b957-8936e9963d08/Screen+Shot+2022-05-03+at+12.56.36+PM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - What Users Said “Incidents reported are not in order, the times are disorganized; which are the incidents today?” “This is the idea where we would like the color-coding of the cabins; if it’s red, we can’t enter; in green, the guest is out of the ship.” “I try to assign the same crew members for the next voyage, but it says “bad request,” tomorrow morning, my assistant has to re-assign the crew again for the next voyage from zero.” https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/5606c988-a44b-4823-ad9a-36ae7781734b/VV-usertesting_findings+%281%29+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out User Feedback Summary Deck https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/efbabc7e-ab29-4463-a082-8bee78879945/Cover.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/2bd11cc6-d744-42ff-99c6-2305f3fb50a2/CareCoach1.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Challenge Patient Pattern's cloud software Care Coach had begun as a platform to help payers and providers use the emerging practice of Frailty to help deliver greater care for geriatric patients. Through working with their customers, they discovered that the tool could expand to some of their biggest challenges that no single software in the market has addressed. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/45772ac2-82f0-48ee-96bb-46e0e2dee028/Solutions2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Solution • We decided to propose Research and Strategy to provide the best experience for the users. • UX and iteration of the site with real users. • Design System exploration to re-design their current experience. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/3a61df7b-a390-4284-a873-5fcc669a0507/Stakeholder+Interviews.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Stakeholder/User Interviews The team helped gather business and user goals, pain points of the current solution, development requirements, and personas. Some Findings: • Personas: Nurse Practitioners and Doctors 30-65+ (Direct) | Older adults 65+ (Indirect) • Industry: 64 million people have medicare. Twenty-four million are in medicare advantage. About 3.5 million are qualified for the Special Needs Program (their target) • Primary Goal: Help to improve coding (Scores). RAFF and HCC score by 20%-30%. By creating great patient assessments, insurance and medical professionals receive fair pay. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/8eb9487e-8e39-4908-bb80-1799e37e879a/UX+Audit.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/d197d24b-f9fb-4234-bd59-efec8d0e2485/Competitive+Analysis.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Some Findings • Save progress feature • Clear progress, instructions, and questions so users keep engaged while using the platform • Encouraging messages for engagement • Sidebars with detailed information about the patient and progress • Schedule Features to keep track and organization across the platform and users. (Ability to assign tasks) https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/dc5527d5-7ef4-410f-8c3f-7381f78b29c4/Sketches+3.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/48445b4e-3bf6-4ab5-adae-ac94cd633fa2/Wireframes11.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out 1st Round of Wireframes https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/e82655ce-3d55-4d12-bf72-74258b55919d/Wireframes_iteration.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/d51a198b-55bd-462b-ba7e-45820be2b12e/Iterations.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Help Users Encouraging users by showing micro-interactions that assist and give good advice when they need it. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/492d69c2-76e0-4613-9963-61987f67cf51/Design+System.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/e6ba8db2-65de-4f06-b8bd-16c8cb315c44/Cover2.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/15bd369a-23be-4085-b958-0f751867d389/Old+Platform.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Challenge Brightline needed a better integration tool for the internal team of their company, "Opetationals Tool." In addition, a digital platform that could provide security and better visibility for the different roles within the stored information. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/a0bb0723-18d9-47b0-b34f-6271d5092714/Solution.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Solution The team and I conducted an extensive discovery phase which informed our vision, strategy, and visual concept for the Opts tool—then worked closely with internal stakeholders to translate the insights into a consolidated and improved platform that provides a better experience for internal teams. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/10b26e47-f312-41b4-94f5-e0364fffb1b4/Curations_Tickets.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Curation Sessions with Stakeholders The product and project manager of the team met week by week with Brightline Stakeholders to define goals, following efforts, development requirements, and user needs to determine the platform. • User Personas: Onboard Train Attendants, Security Internal agents, Admin Roles. • Train attendants need to have tools like: Add different passenger flags like a wheelchair, infants, firearm onboard; the exact location of passengers to make upgrades or changes. • On the management side: locate a specific train, create permissions per role to access the platform, and history log (for security). https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/5829bea1-dc96-43b3-b500-972e7bfda95c/Persona+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Persona Description: Onboard Server/Train Attendant https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/55aed654-9e57-4e4d-b75e-df7029d0f9e2/Competitive+Analysis.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Competitive Analysis • We audited the current user-side platform to re-use some of the elements of that experience. As a result, it saves time in development, and the team is familiarized with this experience already. • Left side navigation so see details about a passenger or whole guests in the train. • Flights and cinema digital seat map experience inspiration. • Smart search from “Slack” to create a global one that finds quicker a specific part of the platform or a passenger if that’s the case. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/2f636800-b5a7-4c9f-b7a3-fb83c1d9bf1d/UX+Audit.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - UX Audit • It’s essential to analyze the hierarchy of the information in the dashboard. Information seems duplicated. • Important tools across Create, review, edit info, delete, filter or search to locate specific information, turn of/off routes. • The Filters on the current Manifest list are hard to use since finding a specific person on a train seems complicated. • On the current Interactive Manifest: it’s hard to find details about the guest. It’s not possible to add passenger Flags. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/3e01b6a8-4387-4e1f-a48f-9518eed09848/Wireframes.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/e0c33147-b7d7-4f21-bc60-e2743ee04fd8/change+seat+exploration.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Improvements: Better use of Space • Since one of the users (Train Attendants) were going to use mobile devices, we needed to make the placement of the elements efficient, avoiding too much scrolling. • Option 3 occupied less space in a phone device. Also, the users found it clear and more accessible when using it. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/f8b6d005-7a57-40de-9a74-d48984951aeb/Updates.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Consistency + Efficiency • Making all sections collapsable, providing less scrolling for users, and making the web/app more digestible for train attendants while scanning through the passenger’s information. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/5c1a6114-f01b-4866-a0e5-fe4a89a811c7/Design+System.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/2941fa85-4aee-487c-8c33-e0227901867d/UI+Concepts.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/b75f7fa4-82e2-4c37-91c2-0ea1e45c3d70/Final+Concepts.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/7b8042ab-bcf0-4405-946c-68f44532e3cb/Cover+Inside.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/eb4f4df6-e409-4402-8331-576a7fad66a6/Sketch2.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Challenge & Involvement Re-Imaging the Norwegian Cruises website by understanding user personas and business needs, and by validating the experience with real users. Outcomes: increase conversions in the booking funnel, and reduce users' actions/clicks from searching for a cruise to booking it. Create a seamless, personalized experience for users as we simplify. Involvement: - Worked as the design lead on the web redesign of the platform project, coaching other designers, and creating responsive web screens based on user input - Created the first design system of the platform https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/22ba9b11-b96e-478d-9450-227177c071a2/Untitled.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/f0f623b2-17ed-4b86-a00c-a612c4f25e9b/WOA.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Design Thinking Methodology As a consultant for my client: ‘Norwegian Cruise Lines”, it was important to establish the ways of working, being one of them bringing Design Thinking as part of the ideation process which was a NEW concept for them, where we would: - Create Alignment with the different teams in the project: leadership, product, design, marketing, etc. - Gather current pain points, insights, business goals, set expectations, and create constant collaborations across - Validation of concepts that would benefit users and the company's main revenue platform. - Socialize concepts & results, to start a production/implementation plan with different teams https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729884717467-RBQ1O6X3F0PIDCIM5FZ8/Screenshot+2024-10-25+at+3.30.46%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729884934381-JNEZF3XRKBT2O7IB79C3/Screenshot+2024-10-25+at+3.33.33%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729884741288-VMUSGYCQJEBMQPI8GC6Z/MicrosoftTeams-image+%2823%29+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729885665031-R9DPW4TULG7Z9VYEJSX7/Screenshot+2024-10-25+at+3.37.31%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729888678124-TZ8JI2ZBF2UM0ZS5TOGB/Screenshot+2024-10-25+at+3.47.19%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729888752475-84AANWG3GE4HIGJR572B/Screenshot+2024-10-25+at+3.38.03%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/5e0132ae-86b7-4a56-9fcb-2c5637ed7f13/Sketches.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Concept Testing We also brought hand-made sketches to the port to save time in hi-fi mockups to rapidly test concepts we wanted to include in the cruise experience. The cruisers reaction was great!. We got great insights, and for us a new way to inform the design approach and new timeline to introduce new features with the most relevance for users and clients. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1628e35b-01a8-41e7-a3b6-cf051f60881c/Pricing.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Price Transparency Pain point to solve: What users see is not what they get when it comes to pricing. We created: - Clear and user-friendly pricing grid with clear options. - Side sticky widget with real-time pricing updates as guests make selections - Clear Add-Ons & Promos that apply to their selections. Informative visual cues. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/ee92f973-de2f-4245-b43d-7e46046f3ca4/Results+page.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Reduce Decisioning time Pain Point to solve: It’s not easy for users to compare and decide on the best itinerary option for them and their group - We created itinerary cards that can fit more than 1 itinerary within the scroll - Easier vacation comparison - Clear card information for users to make decisions, and move forward to the booking funnel. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/c09d13ab-e157-41be-a3c3-ca85b4f74fd4/Multi+dimensional+search.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Multi Dimensional Search Pain point to solve: Users want to find their perfect vacations by searching within criteria that match their needs. - New natural language search: personalization - Train users in new ways of search - Personalized, pre-populated, themed-based options that inspire users on their vacations. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/590ce39d-67a2-4f24-b70e-c717e4837076/Immersive.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Brand Value & Experience Content Pain point to solve: Educate guests about what NCL offers and what makes it different. - Improved Immersive experience, by adding GIFs, big images & videos to grasp the experience while cruising. - Present the value and uniqueness of the NCL experience - Reduce the amount of content by bringing only what matters to guests. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/3be65183-d7df-474f-8520-4b2615c14d3a/Guiding+Guests.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Guiding Guests Problems to solve: Cruises have a lot of details for guests to digest. How can guests learn and make decisions faster? New selectable Tabs: for the user to learn about their entire vacation by sections: itinerary, on ship, on shore, rooms & offers. New Side Widget: with clear steps for users to follow to book their cruise. Cruises have meta room categories and sub-categories to select a room, that’s why with clear steps users can understand the 2-step process or add more rooms if needed. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729898877445-762LTTBDU3JPHVM9MB24/How+to+Hand+off+Docs.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729898724214-MZGV4W5SGA415J7HO1A0/Consistency.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729898732108-6EAPJ2TEBBHM4JHDI1UY/Product+Timeline+Planning.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1729898737552-3QA65Y2D6A4OJNJQX843/Sketching+Sessions+Prep.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/0df35fbb-a070-4205-b1b5-95486387de32/Cover.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1e327023-6ab0-41b0-bc51-3e9a8ec5df7d/Screenshot+2026-03-10+at+2.18.28%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Approach With the “Design Thinking” process in mind, our research team created an extensive user journey map/blueprint with key needs of users (Wind & Solar technicians) based on their day-by-day work life, defining our scope of work & features in the “All in one tool”. Next: UX audit, competitive analysis, wires, user testing & stakeholder validation, followed by UI exploration and more user validation. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/5b2fa9f0-969d-4415-88b7-cf330f662dfc/Screenshot+2026-03-10+at+2.25.44%E2%80%AFPM.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Current Tools Challenges • Lack of clear user experience, visual language, overwhelming & no accessibility, lots of manual work, lack of guidance. • Very technical 10+ different tools causes pinging across workflows • Multiple inputs create a lengthy process for technicians • Process shortcomings affect quality of data provided by techs https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/206a2665-5690-406d-959d-070b0c357b5e/Data+points.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/7e8bd18d-c538-4e9d-a76d-beca24556d92/Daily+Tasks.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Seamless experience in work day tasks Technicians (users) can now check, achieve and close their daily tasks in one place; organized by priority with all needed information to do their jobs without unnecessary steps and physical paperwork. • Dark mode active for accessibility improvement as users are working out in the field (better contrast) • Better user experience overall with clear actions and hierarchy to guide techs. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/8db28556-41a0-48b9-bb6a-e1fcf8324a88/Voice+to+Voice.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - AI driven automated + Voice to Voice Integration Tasks are easy to follow with clear, step-by-step instructions that guide technicians through each stage of their daily process. • Voice-to-voice integration enables field technicians to work hands-free, allowing them to ask questions and receive real-time troubleshooting guidance while on the job. • AI-assisted task closeout lets technicians finalize their daily documentation without manual typing, automatically generating summaries and insights from the day’s activities to save time and improve reporting accuracy. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/2f33813c-296b-4b47-b322-28dfdc3dfa49/Nora.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/88a35295-45af-4642-bfff-26188f6095ca/Section+1.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Challenge The process of booking a cruise is innately complex, especially for guests who have never set sail before. With so many different ports, ships, and itineraries to choose from, it takes up to 64 factors to consider before someone books a cruise. From the moment of their first consideration, it also takes up to 18 months before a guest embarks on their actual voyage. Solution: The cost of this complex digital experience has a significant impact, and an improved search experience could make a difference by increasing the number of bookings and improving customer lifetime value. That’s where Nora AI comes to play a key role. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/3d9e5303-475e-45c9-830b-df29dd85d35c/Untitled.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/bc54f217-b722-4344-ac6a-a69f01764dbf/Sketches.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - The Approach & Involvement Our teams kicked off with a four-week innovation sprint to iterate through solutions that could simplify the cruise-booking process. In this short time frame, we developed a prototype of a digital itinerary search assistant, which then became the vision concept for the one we executed on the next phase. Production Involvement: • As a design lead, I worked on an agile environment, supporting devs and product owners, gathering insights from user testing to bring impactful experiences to leadership and final users of the platform • Design system contribution & UX/UI Design • Marketing Assets / Design Direction https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/8e977155-99fd-4583-ad8a-7be0b3f5067c/Search.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Search specific user needs • Guests can simply ask Nora for a family-friendly cruise packed with shore excursions and great value, and she’ll instantly suggest tailored options that match their preferences. • Beyond trip planning, Nora also provides real-time support, answering questions and guiding guests through details like boarding times through conversational language. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/9e76849e-43c2-45e4-807e-0271a32378da/Access+Points1.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Integration with the Current Experience Since Nora AI was built as an external experience within Norwegian Cruise Line’s platform, I led multiple discovery rounds to identify the most strategic, contextual entry points—ensuring the tool surfaced at moments that aligned naturally with user intent and needs. https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/c2852777-4358-4d25-afeb-fb2f8bb74cc1/Features.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Save time and find unique and personalized results Instead of going through 64 steps before finding the perfect cruise or making a final decision, users can now narrow down the search to a few that are personalized for what they are looking for in minutes, using: • Suggested & Personalized Topics/Prompts • Natural Language Search • Curated results that direct the user to the payment funnel • Option to share with other cruise members https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1772552626925-E0HZD3JLRUO7EA7AW7J2/Logo+Usage+Brand+Guide.png I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Brand Guidelines https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1772552640699-9A07VJCBYUZJXLYN99R0/Marketing+Assets.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Marketing Assets https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1772552650551-WBJHGGPRBRSKWNMHLM4D/Design+System.jpg I'm a Lead Product Designer driving innovation, and guiding teams to deliver great experiences - Design system & Documentation https://www.carolinamunoz.work/resume daily 0.75 2024-08-06 https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/1a6a8a97-552f-4f0a-b66b-a174da66db1c/CarolinaMunoz_Resume+2022.jpg Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.carolinamunoz.work/about daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/5d51a081673aa700015923b3/36340f59-725f-457b-86b0-07a43e191237/slalom_design_miami_0136+%281%29.JPG About - About Me My name is Carolina Munoz. I'm a Lead Product designer/Creative DIrector located in Miami, Fl. With over 10 years of experience in the creative/digital industry. Recently, I led the redesign of the "North Star Vision" for Norwegian Cruises, a leader in the cruise industry. As the creative director, I oversaw the complete transformation of the booking funnel's user experience, introducing new features and a refreshed brand look. Leading a team of 8+ designers from NCL and Slalom, I ensured high-quality design deliverables, adherence to brand guidelines, and comprehensive documentation for onboarding new designers. My role also involved leading sketching sessions, ideation workshops, design critiques, Figma lessons, and mentoring, all within an agile environment. Software used: Figma, Figjam, Miro, Microsoft Teams, Jira/Confluence
 Background: I studied Industrial Design in Colombia, where I developed a strong focus on user-centered design. In the U.S., I transitioned to digital arts, working with B2B clients like LATAM Airlines and Motorola Solutions to create digital and print assets. In my free time, I like to create illustrations, work and learn more about UX, watch movies, exercise, cook healthy and creative meals, have an eco-friendly lifestyle, and spend time with my family :) Thanks for stopping by!